The e-cigarettes are now being brought under the purview of guideline and regulations by the Tobacco Products Directive 2014/14/EU (TPD), under the new rules for nicotine-containing electronic cigarettes and refill containers (Article 20) from May 2016. The new rules ensure minimum standards for the safety and quality of all e-cigarettes and refill containers (otherwise known as e-liquids) that information is provided to consumers so that they can make informed choices and lastly an environment that protects children from starting to use these products.

The TPD has also made following amends by restricting the tank capacity, the maximum volume of e-liquid for sale in one refill container to 10ml, e-liquids to a nicotine strength of no more than 20mg/ml, require nicotine-containing products or their packaging to be child-resistant and tamper evident, ban certain ingredients including colourings, caffeine and taurine, include new labelling requirements and warnings, and lastly require all e-cigarettes and e-liquids be notified to MHRA before they can be sold. The side effects and safety concerns of e-cigarette can now be submitted via Yellow Card reporting system.

The complaints against the defective or non-compliant product can be made by writing to the local Trading standards or email to

Other detailed guidelines on the list products which have already submitted: how to enter the UK market, products that already exists in the UK market, existing safety concerns, labelling and leaflet guidelines, cross border sale, how to submit the notification, Guidance on the content of notifications, cost of submitting a notification and invoices are being shared by the MHRA.
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